Reminiscent of sun-soaked memories, Mediterranean flair and abstract modernism, the CRUISE COLLECTION strikes with vibrant colours and cloud-like, organic silhouettes. Eclectic and bold, yet warm and delicate - these artful statement pieces were made for the sunniest of seasons.

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Spring 2021 me and my teammate designed a lookbook for IDEAL OF SWEDEN for their upcoming release of Cruise Collection and as a part of our master thesis. By using the value words vibrant, abstract and bold we were able to design this lookbook. 

Below you can find a gallery of the lookbook and pictures of it as well.